The challenge

Help organise a start up business identify the priorities for success and organise their focus and actions.

The Solution

A 90 minute decision sprint

a bespoke session using specialist exercises designed to help the client surface issues fast, prioritise the challenges and focus on effective solutions.  Formulation of an actionable plan which helped them build momentum and make progress fast.

The Result

The Client felt in control. They had a clear path to success having surfaced the biggest priorities, possibilities and potential and had a clear realistic action plan which would help them maintain momentum and avoid burnout.

The challenge

Help organise a start up business identify the priorities for success and organise their focus and actions.

The Solution

A 90 minute decision sprint

a bespoke session using specialist exercises designed to help the client surface issues fast, prioritise the challenges and focus on effective solutions.  Formulation of an actionable plan which helped them build momentum and make progress fast.

The Result

The Client felt in control. They had a clear path to success having surfaced the biggest priorities, possibilities and potential and had a clear realistic action plan which would help them maintain momentum and avoid burnout.

The client said:

Thank you! Thank you! Thank you!
Not only did we get further in an hour than we have in months but we also know what we need to do to protect ourselves from failure which gives us huge confidence in the plan of action which came out of it.

Lee Story
Founder

We used our sprint processes

And now the case study...

Get more achieved in an hour than you have in a month

Ol’ Nick is a start up business which specialises in producing artisan guitar care products.  It has strong branding which is designed to appeal to grass roots musicians. The founders were excited about the prospects for the new business but were worried about their scatter gun approach to getting it up and running.‍‍

They asked Brew Digital for help to get them organised.‍‍

After an initial discovery meeting, Brew recommended using a Decision Sprint format designed to plan for success and prioritise the tasks involved in starting up without getting overwhelmed.  Brew put together a sprint team of 8 including people who were in the target audience, and of course the Ol’ Nick team and a 90 minute session was planned.

One week after the sprint they had already completed more than they had in the previous month and are well on the way to a successful product trial in the market.

Start with the hard bit

Our process started with an exercise called ‘Go ugly early’ and this is a tough question for any business person:

‘What does FAILURE look like and why would it happen?’

This literally is starting with ‘the hard bit’ people have to be honest and brave, but the result is an immediate focus on what is TRULY important in terms of the success of a business and thus the priorities.  In the case of Ol’ Nick this exercise resulted in an immediate change to the top 3 things they had on the ‘to do list’.  It shone a light on how important it was to ensure the brand positioning was sound, that the product had a strong prominent USP, as well as the need to properly discuss the right retail environment.

As with all Decision Sprints, some priorities which rise to the top are things which have been ‘bubbling under’ and need to be aired and worked through.  For the founders of Ol’ Nick it gave them the opportunity to surface and debate some worries about the branding.  Whilst its definitely single minded fun and edgy is it too male? Or worse .. would it cause offence? Having a team of objective people who were familiar with the brand but not invested in it, gave the team the opportunity to truly debate the pros and cons of such a single minded positioning and make the clear decision to go with the brand whole heartedly and leave the doubts behind.  

ideate at hyperspeed

There are a million ways to go to market with a product.  The pandemic world of 2020 has given rise to some completely new ideas for gaining attention.  Using a technique called ‘Together Alone’ the team were able to surface not only the key priorities for their marketing plan but also some unique ideas especially for them.

Together Alone is a Decision Sprint process which flies in the face of normal brainstorming methodologies.  Instead of focusing on long round table debates about the merits of individual ideas this process does the opposite. It still involves everyone thinking of ideas and challenges to the same question at the same time but in silence. The answers are then read and evaluated anonymously which enables a much faster and objective process of deciding what areas are most important and which ideas are the strongest.

Areas which took priority for Ol’ Nick were around making the USP more prominent, direct sell over retail and the importance of youtube for demonstration and marketing.

Keeping up the energy

The most important part of Decision Sprinting isn’t what happens during the meeting itself but what happens when people walk out of the room. When the Ol’ nick team first came to us they said they felt ‘daunted and overwhelmed’ by how much there was to do to get the business started.  So planning on what would happen post the sprint was the most important part of the sprint itself.

Looking through the results across the sprint many areas were related or were interdependent e.g. branding to content marketing, prototyping to packaging.  The team identified those relationships which were dependent or interdependent - this process immediately helps to identify potential blockers and areas which need concurrent focus.

From this prioritisation the team were able to write an action plan with the specific focus being short, small tasks and tight deadlines e.g. organise the next meeting, by the end of tomorrow. This is a vital part of ensuring momentum is maintained. People walk out of the sprint fired up with ideas but at the same time it can be overwhelming.  Bite size tasks and short turn around times usually result in a front of mind attitude to getting things done.

The result

Post sprint the Ol Nick team said they immediately felt more in control.  Whilst it had been a very intense session and they were fizzing with ideas, it had also helped air some of their doubts and given them confidence in the way forward.

One week after the sprint they had already completed more than they had in the previous month and are well on the way to a successful product trial in the market.

Thank you! Thank you! Thank you!
Not only did we get further in an hour than we have in months but we also know what we need to do to protect ourselves from failure which gives us huge confidence in the plan of action which came out of it.

Lee Story
Founder

At Brew we help teams make better decisions.

Why not get in touch for a non-salesy chat and see how we can help your team too?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.